'How to improve our MRR?' They ask us. We give them advice and they don't take it. So they fail.
We have said it before that businessmen are their own worst enemies. We have seen it times and times again. Men and women repeat the same mistakes as if their lives are on an infinite loop they don't have control over.
If a flower grows in a desert it's likely to be small as there wasn't enough water. If a lion grows in a zoo, it's likely it will be more peaceful than the ones in the wilderness. When a human grows it's likely it will adapt to its surroundings too. We are programmed by our upbringing not just to do the right things but also to do recurring mistakes in business.
Most humans are aware of these repeating mistakes, but cannot help themselves. They are addicted to their pre-programmed Self. Their mistakes make them feel alive and as a whole. Doing the wrong things is part of their deeper self-expression. Because they were programmed to err, the right things would feel like self-sabotage. Succeeding in real life by departing from their cultural programming feels like self-sacrifice.
This is why we have seen the most talented founders not believing they deserve riches because their surrounding was humble. So they didn't close that generous VC round. We have seen incredible people showing bias because of culturally embedded greed or generosity. So they give stuff for free or overcharged for their services. We have seen brilliant executives who failed by making small reasoning mistakes that accumulated to a recurring loop of failures.
To grow your monthly recurring revenues (MRR), your company has to do some things right on a perpetual loop. If you don't measure MRR you won't be able to manage it, right? And surely to do Life right you have to do some things well on a perpetual loop too. Let's then simply measure Life progress with monthly recurring wins (MRW). MRWs are small victories over one's Self that perennially improve outcomes in all spheres of life.
To grow your MRWs you must understand the nature of your mind. It's just a bunch of particles inside and outside our bodies that create radiowaves we call thoughts. You can alter your vibe if you write down your improvements. To improve you can only use these 3S ways:
1. Self-awareness > become more aware of your Self. Take time to breathe and think about how you make decisions.
2. Surrounding > find a better surrounding to attune to. Identify your biases and spend time with people who don't have them.
3. Self-control > exercise control over your body and mind. Start by being aware when you press each keyboard key.
Handle the MRWs and MRR will follow.
#MRW #MRR #entrepreneurs
Many people think of themselves highly. They would describe themselves as 'smart', 'capable', 'intelligent', etc., and they may have the titles and wealth to present as evidence.
However, we live in an imperfect world, wherein people in some countries have far more opportunities than in others. Add to this inherited wealth and privilege, and you will find out that most people with wealth and titles DON'T HAVE the character they attributed to themselves.
One way to realize this is when actions go CONTRARY to what the data and evidence say. Perhaps, they have their own neglect of evidence in their self-talk to blame for this. Privilege blinds people. If you are not able to accept the truth about your personal fallacies, the wrong attribution of causes and effects will make you do the wrong things over and over again. Sooner or later you will fall flat on your face.
Case to the point is the language spoken on the internet. As of now, almost 20% of the internet is in Mandarin. Does your website offer this language?
At iSEE MarkComm we launch our localization services on the 25th of October (2020), along with the general restart of the company to ride the spirit of our time in which everybody will need to earn their privileges.
#forget #your #priviledge
Contact us today to increase your MRR by increasing your MRWs! And surely, use the opportunities on non-English markets. If you want to work globally it is go deep or go home!
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