Will Your Marketing Agency Bankrupt You? #coronavirus

Humanity is prone to hubris. Like the ancients wanted to build a tower to the Heavens at Babylon, today’s public showmen try to reach Mars, make a ‘Space Force’, and live forever while destroying the planet, promoting a reality-show with a rapist mentality, and while destroying the moral fabric that sustains our civilisation. The ‘God’ complex is always happening when we have good times. Humans are easy to self-delude. Sooner or later these bubbles have to burst. Oftentimes violently as nature balances itself out and nature is rough but just.
 
What does nature want?
 
Recently I got sick. High fever, pain in the chests, and I had one relapse after recovering making matters even worse. While I’m sure it wasn’t corona, I also don’t think it was totally innocent. However, now I recovered and feel like full of energy and life to work and think about what did my body want while I was recovering?

1. I couldn’t even think of drinking soft drinks. I drank 1l. per day before it.
2. The thought of drinking coffee was making my stomach hurt.
3. I had to drink a lot of warm liquids with anti-viral elements.

 
So, if my body needs me to change my habits when I’m sick to recover, why do I return to the bad habits when I’m healthy? No one is immune to the tempting ‘sins’ of the good times. I drank soft drinks and coffee to have more energy to work more while causing the opposite. I avoided warm drinks to save time while losing three weeks with the illness I caused. They strive to live normally while everyone is trying to build a tower of Babylon made me err too.
 
We do this in business too.
 
When times are good, we oftentimes:

1. Get locked into annual contracts that we now might not be able to afford only because we had a personal relationship with the agency’s executive.
2. Executives hire the most reputable agencies only because they charge the most, making us feel well, rather than satisfying our fiduciary duties and making the right decisions based on data.
3. We inflate our own self-worth by not being happy with anything less than our own miserable depiction of what ‘perfection’ should be, and by doing so, we are radically reducing our efficiency.

 
This is insanity that happens over and over again.
 
That is why I recently focused my company on cost-effective, pay-as-you-go marketing services I provide myself. These automated, predictable, safe, and transparent solutions are what every company should naturally require in times of crisis.
 
Your company really doesn’t need to pay the agency’s rent premiums at 5th Avenue to get decent marketing! It really doesn’t need 50 people screwing in a light bulb! And this is exactly what corporations are doing today! Deluded by their grandiosity they go for the solutions that inflate the worse in them. Greed, corruption, envy.
 
If your company in times of crisis requires the following:

1. Less rigid agency contracts
2. Superb people who only need one person to screw in a lightbulb
3. High-quality that doesn’t need the 5th Avenue

 
Then it is best if you stick to this type of responsible firm behavior when times are good too.

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